Samantha Jones is the Founder and CEO of Little Yellow Bird, a social enterprise that is normalising circular approaches to design, and production. Samantha’s background is in Supply Chain Management. She served as a Logistics Officer in the Royal New Zealand Air Force for six years before setting up Little Yellow Bird. Samantha has a Masters in International Security and a Masters in Engineering Management, is an Edmund Hillary Fellow and was recognised as New Zealand’s Young Innovator of the year in 2017.