Anita Dongre is an Indian fashion designer. She is the founder of House of Anita Dongre, an Indian fashion label. Anita Dongre was born in Mumbai, Maharashtra. Her mother, Pushpa Sawlani, used to sew clothing for Anita and her siblings. Anita thereafter went on to study fashion design at Mumbai’s SNDT College. She earned a degree in fashion design.
About
Quotes
About
Primary Job Title
Founder
Primary Organization
House of Anita Dongre Limited
Established
1998
Industry
Retail Apparel and Fashion
Region
Mumbai, Maharashtra
Nationality
Indian
Quotes
Wear your clothes, don’t ever let your clothes wear you
Everything I create has to be very feminine, comfortable and classic. So for me the whole concept that a strong woman should wear masculine clothes is wrong. Women are women. They should dress like women. We are not here to compete with men. Our strength is inside us
I would love to see men back in dhoti and lungi. These are clothes which are soft and drape well. I believe that is the feminine aspect of men’s clothing in India but it is somewhere lost. Indian weather calls for this fluidity in clothes
About their Startup
House of Anita Dongre Limited is one of India’s top fashion houses these days. The corporation owns and maintains three brands with quite different identities. AND has a brand of trendy, contemporary western-wear for women, Global Desi, a young, free-spirited, dynamic line of boho-chic ensembles, and the Anita Dongre label, which offers magnificent, curated styles in wedding, couture, pret, menswear and handcrafted jadau jewellery (Pinkcity).
Awards & Achievements
- GR8 Flo Women Achievers Award for ‘Excellence in Fashion Design’, 2008
- Excellence in Fashion Design, 2013
- EY Entrepreneur of the year award, 2014
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