The CEO and founder of Little Yellow Bird, Samantha Jones, is a social entrepreneur who is promoting circular methods of design, manufacturing, and consumption. In addition to being an Edmund Hillary Fellow and a 2017 Young Innovator of the Year recipient in New Zealand, Samantha holds master’s degrees in both engineering management and international security. Supply Chain Management is Samantha’s prior experience. For six years prior to founding Little Yellow Bird, she was a Logistics Officer in the Royal New Zealand Air Force.