Kirti Goel

Co Founder

P-TAL (Punjabi Thathera Art Legacy)

Ms. Kirti Goel, co-founder and head designer of P-TAL, has a knack for noticing the lesser noticed parts of the environment around her which is what makes her design thinking process unique. Kirti Goel has proven experience in conceptualising a young generation artisan community centric brand from sourcing, grassroots capacity building, and design development to improving operational efficiency and enabling marketing across multiple channels.

About their Startup

P-TAL stands for the Punjab Thathera Art Legacy. P-TAL aims at reviving the dying craft form of the indigenous Thatheras community of Jandiala Guru, Amritsar. The Thatheras of Jandiala Guru are a community of skilled craftsmen who specialize in the traditional technique of making hand crafted brass, copper and bell metal utensils by hammering metal sheets.

Awards & Achievements

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