Ms. Kirti Goel, co-founder and head designer of P-TAL, has a knack for noticing the lesser noticed parts of the environment around her which is what makes her design thinking process unique. Kirti Goel has proven experience in conceptualising a young generation artisan community centric brand from sourcing, grassroots capacity building, and design development to improving operational efficiency and enabling marketing across multiple channels.
About
Quotes
About
Primary Job Title
Co Founder
Primary Organization
P-TAL (Punjabi Thathera Art Legacy)
Established
2017
Industry
Arts & Crafts
Region
Amritsar, Punjab
Nationality
Indian
Quotes
About their Startup
P-TAL stands for the Punjab Thathera Art Legacy. P-TAL aims at reviving the dying craft form of the indigenous Thatheras community of Jandiala Guru, Amritsar.
The Thatheras of Jandiala Guru are a community of skilled craftsmen who specialize in the traditional technique of making hand crafted brass, copper and bell metal utensils by hammering metal sheets.
Awards & Achievements
- World Trade Center Award for Innovation and Impact, 2018
- SKOCH Gold Award, 2019
- Digital Women Awards-Ecom, 2020
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