Arum Kang came up with the idea for Coffee Meets Bagel while attending Harvard Business School to get his MBA. She was one of the few members of the 2011 HBS MBA class who went on to launch their own company. Together with her older sister Soo and twin sister Dawoon, Arum manages the millennial-focused app. They even made a presentation to a group of well-known investors on the US reality TV program Shark Tank in 2015. The Kang sisters are originally from South Korea and hail from a family of business owners. Their mother operated a chain of pubs and restaurants, while their father had his own scrap iron company.