Anjana Reddy is the founder of Universal Sportsbiz, an Indian fashion firm that owns a number of celebrity-endorsed companies specialising in fashionable clothes and accessories, such as Collectabillia, Wrogn and Imara. Her brands are sold in over 70 locations and on e-commerce platforms such as Myntra. Indian cricketer Virat Kohli co-owns Wrogn, and cricket icon Sachin Tendulkar is a co-investor in Collectabillia.
About
Quotes
About
Primary Job Title
Founder
Primary Organization
Universal Sportsbiz
Established
2015
Industry
Retail Apparel and Fashion
Region
Bangalore, Karnataka
Nationality
Indian
Quotes
As a fashion brand, data helped us stand out because we got to understand our consumers on a deeper level beyond just the basic metrics – we understood what our customers wanted from sleeve lengths to colors
Disruption needs to embrace the entire business model and not restrict itself to marketing. One of the ways to survive is to start disrupting ourselves before someone else comes along to disrupt us.
About their Startup
Universal Sportsbiz Pvt. Ltd. (USPL) has been shaking up the Indian fashion sector since 2015, with on-trend items and an in-depth understanding of India’s youth pulse. It soon established a name for itself and is now recognised as a prominent player in the category. USPL, headquartered in Bangalore, owns the brands Wrogn and Wrogn Active.
Awards & Achievements
- Forbes' "30 Under 30 Asia", 2017
- 50 Most Powerful Women in Business, 2019
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