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Qualities of Female Entrepreneurs – Traits of Successful Women

by Bani Banerjee
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Women – one of the most extraordinary creations of God. There are numerous anecdotal statements surrounding the power women hold within. As we speak, some woman is already fighting all the odds to reach her ultimate goal. Women can do everything, and are often found in positions of authority. The qualities of these female entrepreneurs inspire us all. There are many who started businesses from scratch and built multi-billion-dollar empires.

Here, we are talking about women such as Oprah Winfrey, C.J. Walker, Folorunsho Alakija, Anita Roddick, Rachael Ray, Coco Chanel, Jenny Craig, Martha Stewart, Lilian Vernon, Estée Lauder, and more.

What qualities make these female entrepreneurs exceptional? What personalities, qualities, and traits do they possess that the average entrepreneurs lack? What is the secret to their business success?

Top Qualities of Female Entrepreneurs

In this article, we will be highlighting the 10 best qualities of the world’s most successful women entrepreneurs. All aspiring women entrepreneurs should aim to inculcate these traits to become successful. Check out the list of qualities of female entrepreneurs which led them to success.


Believing yourself is the most important trait of them all. If you don’t believe in yourself enough, you will never be able to gather the courage to prove the world wrong. This will reflect on how you perceive what others talk about you and this makes you weak. The journals, interviews, and success stories of all women entrepreneurs talk about how they had a firm belief that they were destined to be great. They believed in themselves. They never looked for problem solvers; they believed that they were the problem solvers and that belief worked for them.


We must accept there will be lots and lots of difficulties and we just have to persevere and not listen to the nay-sayers. There may be a tendency to give up too easily because obstacles are taken as a sign that this path is not for you. But we need to understand that nothing good comes easy. To achieve success in the business world, you must give a good fight and persist in what you want. This is another trait of successful women entrepreneurs to be persistent. Starting a business is one thing, but sticking to the entrepreneurial process throughout is another. Without persistence, success can’t be achieved.

Step Out! Don’t Be Afraid of The Unknown

Why do we only remember Oprah, when it comes to female talk shows? Is she the only one who has the skills to talk in front of a camera? The answer is no.

Then why did she emerge to be the richest black woman in the world?

The reason is that she never surrendered. She stepped out into the unknown without fear. The truth is, you can never become a successful woman entrepreneur by sitting within your comfort zone.

Handle Public Criticism

There is absolutely nobody in the world who has never been criticized. It can be your father, sister, friend, teacher, or neighbor. Accept that we all have faced criticism. And when it comes to business, criticism becomes necessary. Why? Because while it tells you where you went wrong, it is also a mirror telling you the truth that you often overlook. Successful women entrepreneurs were able to achieve success because they refused to be bogged down by negative comments. Your success will be limited if you will listen to what others are commenting. But don’t completely close your ears. Keep an ear on the criticism from which you can profit.

Positivity and Sunshine

Look at the bright side always. Of course, there will be days when you will fail but don’t let that spoil your persona. Keeping a positive outlook on life is a key factor to any kind of success. And when we are talking about the business world, women in positions of authority tend to have an optimistic outlook towards everything. Failure is not something that defeats a strong and focused woman.

Work-Life Balance

As a woman entrepreneur, it’s a task building a business alongside raising a family; and succeeding at both. Not just this sounds challenging, performing the job at two different sets can be very tiring and frustrating. That’s why this is one of the key traits of successful women entrepreneurs. It is their ability to balance their acts between family and business responsibilities. How do they do that? They do that by mastering the art of time management, pre-planning, anticipating future points of concern, and delegating tasks.

Dream Big

The best trait of women entrepreneurs is to possess the willingness to dream big. No idea is small. Your idea can be the first step to a multi-million industry. No successful women entrepreneurs ever had a mediocre dream and ambition because that’s what they want to break. The mediocrity! Successful business women envisioned a lifestyle; they envisioned a future for themselves and they went for it.

Be Passionate

You can be a guitarist, homemaker, teacher, social worker, or engineer. But first, you have to have a passion.

Every job and every business needs passion. Passion is the soul of any kind of business. If you lack passion, you are more likely to drop the idea of business. Doing business is not a child’s play. It is going to take a lot from you. Business demands extreme hard work, reduced family hours, a lot of courage, the ability to withstand failure and so much more. And if you don’t have passion for what you are doing, you will soon be exhausted. Successful women entrepreneurs are passionate about what they do and that’s why they built a business around what they love to do best. Debbi Fields built a business out of her passion for baking; Rachael Ray built a business around her passion for cooking and Oprah Winfrey worked with her passion for public speaking. So, if you have a passion to do something, make that your business idea and strive to be the best at it. Success will come automatically!

Stay Humble and Reachable

Entrepreneurship is not about one day of fame and hard work. It is a long process. And women entrepreneurs know this and thus they have become pro at the trait of staying humble and reachable. This not only helps with staying connected to the roots but also helps to understand when you are getting out of the market. If you are within reach and humble, people would like to keep you in the loop. Also, one should always remember that things change very fast in the business world. You could be an innovation today and become obsolete tomorrow. In such cases, staying humble is the best way to stay on course. This will help you to adapt swiftly to the ever-changing trend. Successful female entrepreneurs know that their cup is never full; they can’t know everything all the time. So, they keep themselves humble and reachable to learn better when an opportunity strikes.

Know Your Purpose

Analyze the life of women entrepreneurs such as Coco Chanel, Mary Kay Ash, and Oprah Winfrey. You will observe that their lives have a strong purpose. They are not passing years but aging like wine. And this sense of purpose is reflected in their business mission. Their strong sense of knowing their purpose will stand the test of time even after their departure their brands will be living the time of their life. This is one of the most important qualities of female entrepreneurs which they should possess.

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